I'm guest blogging on Coffee Time Romance this week.
At first I had a list of possible blog topics I thought I could cover, general topics tying into Breach Of Trust like travel and food, things any reader could comment on.
That wasn't what the host wanted. Why? Because just as any reader could comment on those topics, any author could cover them. What she was interested in was my specific blend of business and romance. That's what makes me special. That's what makes my novels unique.
It was a light bulb moment for me. For months, I've been struggling with this blog. I do like talking about personal finance but I don't know. I find myself covering all the same topics the other bloggers are covering. I'm missing that special contribution. What I can give to the personal finance blogging world that no one else can.
I'll have to think about this for a bit. Hopefully by the fall (back to the contract gig time), I'll have found my groove.
Until then, think about what you're doing, either in your own business or your job. What can you offer that no one else can? What special something do you have to contribute?