With the book launch a week and a day away, I know I need to do some marketing. I wish I could devote 24/7 to it (I do love marketing so). The thing is… I’m still on the contract gig for another week, I have my blogs, I am finishing up a contest entry for the end of the month (testing a new plot), I have my core investing to do, and, of course, my loved ones to spend time with. I don’t have a lot of excess time.
I’ve outsourced some of the marketing (the hubby, master banner maker, can vouch for that) but some of it, I need to do myself. How do I do it? By tackling one or two marketing projects a night.
Yep, I’m marketing by drips and drabs.
It doesn’t sound like much, doing one marketing task every night but think about it… if I write, say, one guest blog post a night, that’s 365 guest posts a year, capturing potential new readers from 365 different blogs. That’s a lot of new readers.
One thing to keep in mind though is because you’re marketing in drips and drabs, your results will come in drips and drabs too. A buddy does all her marketing in one big hurray. She’ll then email, telling me about the 5 interview requests she received in one day. Me? I might have the same amount of requests but they’ll be spread out over a longer period of time.
But I’ll still get them and that is better than not receiving any at all.
