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Finding Opportunities In A Recession

I tend to watch tv less during recessions. All that fear mongering by the media gets on my nerves but more importantly, I'm too busy with opportunities.

Opportunities? But-but-but isn't it a recession?

Yep, believe it or not, opportunities don't go away during a recession. Some do, true, but others surface to replace them. Many self made millionaires are "made" during bad economic times.

What are some opps to think about?

How about the affordable luxury market? Did you know that there's something called the Lipstick Index? Lipstick sales tend to increase during bad economic times. We might not be able to afford our Manolo Blaniks but we can buy a fresh tube of bright red lipstick. One of my buddies in the reno business is banking on homeowners freshening up their houses with paint, an inexpensive way to give an older home a new look.

What about buying some of those high quality, income producing stocks during the fearful sell offs? I know I need to look closely at financial statements and think about how an economic downturn will affect cash flow but there are and will be some bargains out there.

If you're a top notch salesgal, well, a recession is prime time to make a move. Not only will your current employer want to keep you (perhaps giving up some of the valuable equity), but other companies will be looking for producers also. Rainmen and women not only bring the rain but do best during it.

Posted by Kimber on April 10, 2008 6:00 AM |

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Comments (1)

Funny,

I was just thinking about the recession this morning. There are always opportunities, it is just a matter of perspective.

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