They're the internet generation. Born between 1979 and 1999 to the huge cohort of baby boomers, Gen Y is now entering the workforce en mass. Many of us will be selling to them, working with them, and managing them. We even could be them.
So what is the best way to communicate with Gen Y's?
You'd be surprised to know, this tech friendly generation would prefer to communicate… in person. Yep, you read that right. According to a recent survey by Robert Half, two-thirds of Gen Y's would prefer face-to-face communication over phone, email, text message, or other means.
It makes sense, if you think about it. Although coming from smaller families, this generation grew up in daycare. They've spent most of their lives in school, surrounded by other people.
Another interesting finding was that 73% expected to go back to school, at some time, to obtain another degree. Rather than the slacker image the media has given them, Gen Y's EXPECT to be continually learning, to work hard to stay current throughout their career.
I think that is something other generations should borrow from Gen Y. I've decided to take a college course this summer because my skills are getting a bit rusty. I haven't decided what in but I think it will likely be tech based (that field moves so quickly).