I ran into an interesting business model as I was surfing around. Much has been made about the power of blogging and how coverage on blogs of your new business/product can boost sales.
The issue is that these relationships are often one-to-one. You know me. You've commented on my blog before. So when you contact me, I'm more likely to pay attention to what you have to promote (As I’m interested in just about anything, I'm one of the easier bloggers to "sell" to). But to stay in contact with all these bloggers can be a full time job.
So some creative folks have made it a full time job.
Yep, for a fee, they will help you promote your product/business via the connection of bloggers they regularly interact with. They are like publicity agents for blogs.
I think that's brilliant. The company I found focused on the romance community but there are thousands of other blogging communities out there. A lot of opportunities for promoters.