Seth Godin has a great post on the shortage of digital coaches. Digital coaches, as he explains, teach business folks, including small business owners, how to make the most of their technology, saving them money and more importantly time.
Recently I sat down with a senior spreadsheet bunny. This older employee spends her entire day on Excel. I noticed that she'd cut and paste using the ctrl buttons and because she'd often forget which ctrl command was which, she'd use the menu. Took time. Time she didn't have. Then I introduced her to the right mouse button. You should have seen how excited she got! (We won't even talk about pivot tables.)
When I hired my pre-editor, one of the biggest benefits that I received was how to use the Word Track Changes option. Suddenly I discovered the world of digital editing and wow, did it completely change the writing process for me.
Now, you might be saying to yourself, I don't know enough about a program to hire myself out at $100 an hour to train others. Then do as Mark Cuban did when he first started out and read the manual. Most people don't (I confess… I don't). Reading the manual made him a millionaire, several times over. Surely it can give a few extra dollars to invest with.
Comments (1)
I have had my business for five years and I have had my share of employees - retirees, college students and stay at home mom's. The retires are by far the most loyal, but the most stubborn. They (yes I am making generalizataions) that have worked for me are hard to get to 'change' or to motivate to get on board with technology. Great post!
Posted by Jamie Lentzner | January 21, 2008 10:07 PM
Posted on January 21, 2008 22:07