No Limits Ladies.com

I was in Target a few weeks ago (okay, I’ve been in there since but I saw this a few weeks ago). They were clearing out the Halloween goodies (managed to stay away from the discounted chocolate, put one win in the weight reduction column) and setting up the Christmas/Hanukkah merchandise (already? What happened to the year?). Being the constant marketer, I was looking for how companies market basically the same product to both Halloween and Christmas/Hanukkah shoppers.

One common item?

Pet costumes. Yes, you read that right, outfits for dogs and cats.

The Halloween costumes ran the gauntlet from spooky to cute (I bought a chicken outfit for my sister’s chicken loving cats). The Christmas outfits consisted of Santas, Grinches, and snowdogs. The Hanukkah outfit, well, it was mostly a blue cape (super Hanukkah doggie?).

All were priced fairly high and didn’t require a lot of material.

And people were buying (even the full price Christmas outfits).

There are a few ways to play with this idea. You could design and construct one of a kind outfits (for those very, very special dogs and cats). You could sell the designs to do it yourself’ers (book or individually on the ‘net). You could design and then mass produce.

If I was going the high end route, I’d probably team up with a pet photographer ‘cause odds are these pet mommies and daddies will want a photo done.