Recently I set up my author site (being a blogger, of course, I took a blog template and tweaked it to serve my purposes) and wanted to post weekly to it.
But what to post?
I could write about writing, a favorite topic for authors but who would be interested in that? Only other writers. Will they be buying my books? Perhaps but not for the brilliant writing tips (unless its on the overuse of sentence fragments).
I could write about business since my romance novels are business based (actually, shhh… don’t tell anyone but I sneak in at least one key business learning per chapter, part of the fun is finding it) but what about my pure romance readers? Do I want to isolate them? Nope.
I was talking to a loved one (who happens to be a yet-to-be discovered yet brilliant screenwriter) and he said “how about fiction?” Well, sure, that’s exactly what my readers want, but wouldn’t I be competing with my own novels and novellas? “Not if they’re short stories,” he replied. “And not if they’re about secondary characters,” I added (haven’t you always wondered how some of the married couples met? Or what the heroine was like as a child?).
So far, the response has been terrific. And all from taking a long, hard look at who my customers (readers) are and what they want (what need I fulfill).