I loved Kimber's post today, knowing who your customers are and what they want. (I think that is a great idea; to tell back stories on an author's blog!)
Some of you know that I work with Kim Kiyosaki, helping her develop Rich Woman.com. This past week we were talking about Rich Woman 2.0, what's next on the site.
Kim said she had an epiphany. She realized for the last year, she has been waiting for women to tell her what they want, and hasn't really gotten much response, although the site and book sales continue to grow.
The women don't really know what they want. Or maybe to be more accurate, they don't really know what they need. You don't know what you don't know (you know?).
So she is working on providing what she knows women are looking for, and let it shape itself from there. She is the driver, and the feedback will turn the wheel.
