Kim Kiyosaki, sharing with a group of business women, said the key to the level of success they had reached was in making mistakes. She related the story of how Cashflow Technologies and Rich Dad Poor Dad got it's start- there was nothing planned about it!
Ass- Backwards
After Robert and Kim Kiyosaki had retired from their real estate investments and sale of their business in 1994, they found that so many people asked them how they were able to retire, they created the game Cashflow.
Cashflow was basically everything they had learned, and real life deals they had done (both good and bad) made into a board game that people could learn from and teach one another with. Once they had the games, they weren't really sure how they were going to sell them.
Robert created a brochure called Rich Dad Poor Dad that they were going to use to help sell the game. They placed thewhat by then had become a book, at a friend's car wash in Texas, and upon recommendation, placed an ad in a radio and tv magazine. They had no means for distributing the game, but they did get a couple of interviews.
At the end of each of the interviews, when asked where people could find Rich Dad Poor Dad, Robert would say, "In bookstores everywhere."
Within two weeks, Borders and Barnes and Noble Headquarters called saying, we have been looking for you! And that's how Rich Dad got into bookstores...ass-backwards!
Robert and Kim never set out to be authors, they created the Cashflow game and the #1 mission has always been to get people to play the game and learn. They never imagined Rich Dad Poor Dad would become the phenomena that it has become!
Comments (1)
I love the "in bookstores everywhere" technique! Thank you for sharing this story.
Posted by Angie Hartford | June 25, 2007 1:15 PM
Posted on June 25, 2007 13:15