I ran across this Freakonomics blog post "This isn't cheating is it?" which I found very interesting. It's not really about women or finance, but it is about how the world of business (one of the subjects we cover) is changing, and that means there are new rules for the same old games. If you don't know the new rules, that doesn't mean the people who do and are fullly utilizing these rules are cheating- it means you got left behind.
I saw an example of what the post was referring to, unknown authors becoming best selling authors in one day using online marketing methods, earlier this year.
I met Frank Rumbauskas, author of Never Cold Call Again through an Arizona Republic online forum. He said he was a best selling author. So I Googled him. He had over 30 pages of links, articles, etc. to promote Never Cold Call Again before it came out. I was stunned. He had carefully implemented an extensive online marketing plan that allowed him to become the number one best selling author on Amazon the day Ann Coulter's book Godless came out...even with all the media frenzy she stirred up.
There was no cheating- Frank simply understood how to utilize a new marketing tool. How can we learn more about the new rules and make them work for us?
Comments (2)
If its not illegal, its not cheating. At least, those are my thoughts.
I was told recently that I shouldn't mention my blogs in publisher queries because telling them that I could sell the books I write is "cheating."
But isn't that what the publisher is MOST interested in?
Instead of the publisher having to decide if it will sell, I've done that work for her.
Posted by Kimber | March 27, 2007 3:41 PM
Posted on March 27, 2007 15:41
I bought the book - nice find.
Posted by Chris | March 29, 2007 8:40 PM
Posted on March 29, 2007 20:40