What is a sales book doing on an investing site (besides the obvious business building connection)? It's here because sales is a life skill like reading or breathing or…
Everyone sells constantly. Some people sell well. Some people sell poorly. If I do something, I prefer to try to do it well.
A solid base in sales has helped me in every aspect of my life, from selling the concept of “me” to my now hubby (what is a first date but a cold call), to raising more donations for my favorite charity, to getting promotion after promotion on the job.
And Jeffrey J. Fox is the master salesguy. I am a big fan, I’ve read every book he’s written, so when I picked up this latest book, I didn’t expect any lightning strike moments.
Boy, was I wrong.
45 mini chapters (his writing is designed for the busy businesswoman, short chapters that can be read during commercial breaks) crammed full of real life based, call to action, advice.
Gems like…
Calling on the marketing department within an organization. Convincing these not often sold to (and therefore less jaded) people that by using your product, they, in turn, will sell more product. Your product is moved from just another expense to a revenue stream.
Always getting your customer to do something. “Customer participation leads to customer persuasion.” Get them involved. The more involved they are, the more likely they are to buy from you. (Now, that doesn’t mean work them to death but get them to hold the product, to take notes, etc).
Silence is golden. Talk less to sell more. I use this trick in job interviews all the time. The less I talk (even if I’m the one being interviewed), the happier the other person is about the interview. People like to talk about themselves. It makes them feel good. One interview, I said about ten words the entire time. I got offered the job.